American car

By Mary Dore

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Publish Date

2004

Publisher

Films for the Humanities & Sciences

Language

eng

Pages

Description:

Investigates the world of automobile design and marketing, covering the Ford Motor Corporation's strategies to regain market preeminence as it redesigns its F150 truck to compete against GM's Hummer and Nissan's Titan.

subjects: Automobile industry and trade, Automobiles, Marketing, Trucks, Design and construction, Ford trucks, Nissan trucks, Hummer trucks, Ford Motor Company

Places: United States