Hooked

Description:

"This ABC news program reports on the Montana Meth Project, an organization undertaking an aggressive plan to "unsell" meth--with an ad campaign designed to frighten Montana's youth into avoiding the drug. Highlighting the campaign's gritty imagery and language involving prison, rape and prostitution, the report includes information on the project's financing, how the ads play out in Montana's teen demographic, and the need for long-term antidrug programs." -- Container.

subjects: Methamphetamine abuse,  Prevention,  Drug abuse,  Advertising and youth,  Montana Meth Project

Places: Montana