Creating new categories, businesses and markets

By Stuart Varney,Lisa Yapp,Eddie Harrison

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Publish Date

2005

Publisher

Films for the Humanities & Sciences

Language

eng

Pages

Description:

Stuart Varney interviews Thomas Stemberg (Staples) and Carl Yankowski (Palm) about creating categories, looking forward, staying ahead, and distribution from shelf space to cyberspace.

subjects: Interviews, Inteviews, Retail trade, Management, Chief executive officers, Staples (Firm), Palm (Firm)

People: Thomas G. Stemberg, Carl Yankowski