Kamrat-Kamprad
An edition of Kamrat-Kamprad (2005)
Comrade Kamprad, IKEA goes to Russia
By Bim Enstrom
Publish Date
2005
Publisher
Films for the Humanities & Sciences
Language
eng
Pages
46
Description:
Publisher description. This program shows Ingvar Kamprad, IKEA's founder, and a handful of colleagues during their 10-day trip across Moscow Oblast and out-lying regions, revealing the political and logistical challenges that must be overcome to solidify a domestic supply chain and make IKEA Russia profitable. Victory depends on sweet-talking, arm-twisting, and impromptu brainstorming.
subjects: Furniture industry and trade, Export marketing, Ikea (Firm)
People: Ingvar Kamprad