The built-to-order revolution

Description:

Michael Dell, chief executive officer of Dell Computer Corporation, and Frederick Smith, chief executive officer of FedEx Corporation, talk about their experiences in desiging products and services that are specifically tailored to their customers' needs.

subjects: Interviews,  History,  New products,  Management,  Chief executive officers,  Dell Computer Corp,  Federal Express Corporation

People: Michael Dell (1965-),  Frederick Smith (1944-)

Places: United States