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The coffee paradox

global markets, commodity trade and the elusive promise of development

By Benoît Daviron,Benoit Daviron,Stefano Ponte

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Publish Date

2005

Publisher

Zed Books,Zed Books in association with the CTA,Distributed in the USA by Palgrave Macmillan

Language

eng

Pages

295

Description:

This book shows that the coffee paradox exists because what farmers sell and what consumers buy are becoming increasingly 'different' coffees. It is not material quality that contemporary coffee consumers pay for, but mostly symbolic quality and in-person services. As long as coffee farmers and their organizations do not control at least parts of this 'immaterial' production, they will keep receiving low prices. The Coffee Paradox seeks ways out from this situation by addressing some key questions: What kinds of quality attributes are combined in a coffee cup or coffee package? Who is producing these attributes? How can part of these attributes be produced by developing country farmers? To what extent are specialty and sustainable coffees achieving these objectives?