An edition of The search for a method (1998)
The Search for a Method
Focus Groups and the Development of Mass Communication Research
By David E. Morrison
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Publish Date
September 28, 2003
Publisher
University Of Luton Press
Language
eng
Pages
275
Description:
Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.