An edition of The economist intelligence unit guide to building a global image (1993)
By Andrea Mackiewicz
Publish Date
1993
Publisher
McGraw-Hill
Language
eng
Pages
220
Description:
subjects: Case studies, Corporate image, International Competition, Strategic planning, Concurrentie, Corporate Identity, Strategische planning, Internationale aspecten, Fallstudiensammlung, Internationaler Wettbewerb