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Cover of Nudge

Nudge

Improving Decisions About Health, Wealth, and Happiness

By Richard H. Thaler,Cass R. Sunstein

3.74 (23 Ratings)
274 Want to read8 Currently reading31 Have read

Publish Date

April 28, 2008

Publisher

Yale University Press

Language

eng

Pages

312

Description:

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.