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Cover of Nudge

Nudge

By Richard H. Thaler,Cass R. Sunstein

3.74 (23 Ratings)
274 Want to read8 Currently reading31 Have read

Publish Date

Sep 14, 2021

Publisher

Yale University Press

Language

-

Pages

312

Description:

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.