The Mass Marketing of Politics

Description:

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.

subjects: Propagande electorale,  Democracy,  Wahlkampf,  Elections,  Massamedia,  Politiek,  POLITICAL SCIENCE,  Democratie,  Politics and government,  Political Process,  Marketing,  Political campaigns,  General,  Politique et gouvernement,  Election,  Presidents,  Verkiezingen,  Marketing politique,  Demokratie,  Electioneering, united states,  Marketing, social aspects,  Politicians,  Electioneering