An edition of Marketing the public sector (1992)
Marketing the public sector
promoting the causes of public and nonprofit agencies
By Seymour H. Fine
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Publish Date
1992
Publisher
Transaction Publishers
Language
eng
Pages
384
Description:
subjects: Marketing, Nonprofit organizations, Public service Advertising, Social marketing, Marketing social, Associations sans but lucratif, Publicité d'intérêt public, BUSINESS & ECONOMICS / Industrial Management, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Organizational Behavior