Globalization and Culture

Description:

Now in a fully revised and updated edition, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Internationally award-winning author Jan Nederveen Pieterse argues that what is taking place is theformation of a global melange, a culture of hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. The book offers a comprehensive treatment of hybridization through a series of innovative conceptual tables that are bolstered by textual analysis and compelling examples from around the world. In a new chapter, the author explores East-West hybridities-the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.

subjects: Acculturation,  Globalization,  Moral and ethical aspects,  Moral and ethical aspects of Globalization,  Nonfiction,  Political aspects,  Political aspects of Globalization,  Politics,  Popular culture,  Globalization--moral and ethical aspects,  Globalization--political aspects,  Jz1318 .n43 2004,  303.48,  Jz1318 .n43 2015,  303.48/2