An edition of Martha Inc (2002)
Martha Inc.
The Incredible Story of Martha Stewart Living Omnimedia
By Christopher Byron
Publish Date
April 2003
Publisher
John Wiley & Sons
Language
eng
Pages
478
Description:
"From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightening rod for many of the most important and controversial social and economic issues of post-WWII American life.". "In the unauthorized Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia, business writer and columnist Christopher Byron traces Martha's journey from the troubled world of a working class family in New Jersey to the pinnacle of fame and power as the head of the billion dollar business bearing her name. In Martha Inc., Byron shows that the great irony in Martha's triumph is that she has grown to global fame by celebrating a domestic life she never actually knew. Out of an imagined bliss, Martha created a media and merchandising empire devoted to the celebration of home, food, and family."--BOOK JACKET.