An edition of Marketing of energy conservation services to homeowners (1979)
Marketing of energy conservation services to homeowners
a direct response approach
By Manohar U. Kalwani
0 (0 Ratings)
0 Want to read0 Currently reading0 Have read
0 Want to read0 Currently reading0 Have read
Publish Date
1981
Publisher
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Language
eng
Pages
30
Description:
subjects: Case studies, Dwellings, Economic aspects, Energy conservation, Advertising, Direct-mail
Places: Massachusetts