An edition of Product planning and management (1992)

Product planning and management

designing and delivering value

By Moore, William L.,William L. Moore,Edgar A. Pessemier

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Publish Date

1993

Publisher

McGraw-Hill

Language

eng

Pages

542

Description:

subjects: Management, New products, Produits nouveaux, Gestion, Produktmanagement, Produktplanung, Productontwikkeling, Marketing