An edition of Big Business Blunders (1982)
Mistakes in Multinational Marketing (Irwin series in marketing)
By David A. Ricks
Publish Date
October 1982
Publisher
Irwin Professional Pub
Language
eng
Pages
158
Description:
subjects: International business enterprises, Export marketing, Entreprises multinationales, Internationales Marketing, Fehler, Versagen, Marchés d'exportation