Blunders in international business

Description:

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

subjects: Case studies,  International business enterprises,  Management,  Business failures,  Business,  Nonfiction,  Cas, Études de,  Faillissement,  Entreprises en difficulté,  Internationale ondernemingen,  Gestion,  Entreprises multinationales,  Internationales Marketing,  Entreprises en difficulte,  Commerce international,  Fehler,  Entreprise multinationale,  Etudes de Cas,  International trade,  Industrial management, case studies