Mega-Events als Instrument der Imagepolitik

An edition of Mega-Events als Instrument der Imagepolitik (1999)

Mega-Events als Instrument der Imagepolitik

eine Mehrmethodenstudie zu Images und Imagewirkungen der universellen Weltausstellung Expo '92

By Volker Klenk

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Publish Date

1999

Publisher

Vistas

Language

ger

Pages

541

Description:

subjects: Place marketing, Case studies, Public relations, Expo (International Exhibitions Bureau) (1992 : Seville, Spain) (uri) http://id.loc.gov/authorities/names/n88012967 (uri) http://viaf.org/viaf/sourceID/LC|n88012967

Places: Spain