Marketing Wins: A Blueprint for Success in the Digital Age

Description:

Marketing Wins: A Blueprint for Success in the Digital Age is a practical guide to integrated marketing strategy for today's marketers, entrepreneurs, and business leaders. Authors Elliott King and Aleksandra King draw on decades of agency experience to bridge the gap between traditional marketing fundamentals and digital innovation, covering everything from foundational principles like the 4 Ps through to branded content series, influencer marketing, and full-funnel customer journey design. The book equips readers with tools to craft cohesive, measurable campaigns, from building awareness through to driving retention - and combines actionable frameworks with real-world case studies drawn from the authors' client work. Marketing Wins is positioned as a companion for practitioners who want to master integrated strategy in a crowded, hyper-connected marketplace.

subjects: marketing,  digital marketing,  integrated marketing,  brand strategy,  content marketing,  influencer marketing,  social media marketing,  customer journey,  business strategy,  marketing fundamentals