An edition of Multiattribute decisions in marketing (1973)
a measurement approach
By Paul E. Green
Publish Date
1973
Publisher
Dryden Press
Language
eng
Pages
396
Description:
subjects: Decision making, Marketing research, Motivation research (Marketing), Marketing, Recherche, Entscheidungsprozess, Motivation, Etudes de (Marketing), Etudes de motivation, Prise de decision