An edition of From concept to market (1989)
From concept to market
By Gary S. Lynn
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Publish Date
1989
Publisher
Wiley
Language
eng
Pages
248
Description:
A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a patent search, complete market research, locate a potential licensee, write a business plan, and raise money--everything you need to know in order to make money from your new product idea.