An edition of The PIMS principles (1987)
linking strategy to performance
By Robert D. Buzzell
Publish Date
1987
Publisher
Free Press,Collier Macmillan
Language
eng
Pages
322
Description:
subjects: Management, Marketing, Strategic planning, Unternehmensplanung, Stratégie marketing, Strategische planning, Strategische Planung, Marketingstrategie, Planification stratégique, Gestion, Entreprise performante, Strategisches Management, Mercadologia