Cover of The PIMS principles

An edition of The PIMS principles (1987)

The PIMS principles

linking strategy to performance

By Robert D. Buzzell

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Publish Date

1987

Publisher

Free Press,Collier Macmillan

Language

eng

Pages

322

Description:

subjects: Management, Marketing, Strategic planning, Unternehmensplanung, Stratégie marketing, Strategische planning, Strategische Planung, Marketingstrategie, Planification stratégique, Gestion, Entreprise performante, Strategisches Management, Mercadologia