The Other Guy Blinked and other Dispatches from the Cola Wars

Description:

If you were born before 1980, I'm sure you remember what has come to be known as the biggest marketing disaster of all time: New Coke. You've heard Coke's side of the story. *The Other Guy Blinked* tells the story from Pepsi's point of view. > The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in which Pepsi ultimately came out ahead. (Goodreads) Note that as of 2016, Coke is comfortably leading the market again.

subjects: Coca-Cola Company,  Marketing,  Pepsi-Cola,  Pepsi-Cola Company,  Soft drink industry,  Concurrentie,  Frisdrankenindustrie,  Pepsi Cola,  Coca-cola company,  Industrie des boissons gazeuses

Places: United States,  États-Unis