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Subliminal Persuasion

Influence & Marketing Secrets They Don't Want You To Know

By Dave Lakhani

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Publish Date

April 18, 2008

Publisher

Wiley

Language

eng

Pages

176

Description:

If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone, it's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.