An edition of Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies (2005)
an empirical case study
By Birgitta Forsström
Publish Date
2005
Publisher
Åbo Akademi University Press
Language
eng
Pages
192
Description:
subjects: Interorganizational relations, Verkopers, Strategic alliances (Business), Kopers, Value, Cost effectiveness, Interdependentie, Relationship marketing, Industrial procurement, Business networks