An Overview of Market Segmentation

Behavioral Concepts and Research Approaches (Working Paper, Report No 77-105)

By Giorgi Gabeskiria,Robert W. Ruckert,Orville C. Walker,William L. Wilkie,Joel B. Cohen

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Publish Date

June 1977

Publisher

Marketing Science Inst

Language

Pages

281

Description:

subjects: Civilization, Georgians (Transcaucasians), History, Business/Economics, Georgians (South Caucasians)

Places: Georgia (Republic)