Libraries, mission & marketing

Description:

"Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by type of library and further divided into sub-categories. Libraries, Mission, and Marketing identifies the criteria that make for successful mission statements."--Jacket.

subjects: Aims and objectives,  Libraries,  Library planning,  Marketing,  Mission statements,  Bibliotheekplanning,  Bibliotheken,  Doelstellingen