Consumer response to models as reference group symbols in Brazilian advertising

An edition of Consumer response to models as reference group symbols in Brazilian advertising (2001)

Consumer response to models as reference group symbols in Brazilian advertising

By Victoria Jones

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Publish Date

2001

Publisher

Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicações

Language

eng

Pages

Description:

subjects: Consumers, Models (Persons), Group identity, Reference groups