Paul Rand

Description:

"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket.

subjects: History,  20th century,  Criticism and interpretation,  United States,  Design,  Graphic arts,  Commercial art,  Pictorial works,  Designers,  Biography,  Commercial artists,  Design, united states,  Artists, united states,  Art, modern, 20th century, history,  New York Times reviewed,  Book design

People: Paul Rand (1914-)

Places: United States

Times: 20th century