Semiotics

Description:

Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out:* what is a sign?* which codes do we take for granted?* what is a text?* how can semiotics be used in textual analysis?* who were Saussure, Peirce, Barthes and Jakobson - and why are they important?Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B

subjects: Language Arts,  Literary Criticism,  Nonfiction,  Semiotics,  Semiótica,  Sémiotique,  Signe (Linguistique),  Semiotik,  Semiotiek,  Zeichen,  Sprachzeichen,  Texttheorie,  Signs and symbols,  LANGUAGE ARTS & DISCIPLINES / Communication,  SOCIAL SCIENCE / Media Studies,  LANGUAGE ARTS & DISCIPLINES,  Communication Studies