Giants, pigmies, and other advertising people
An edition of Giants, pigmies, and other advertising people (1974)
By Draper Daniels
Publish Date
1974
Publisher
Crain Communications
Language
eng
Pages
257
Description:
A factual account of the author's life in advertising in it's early days as a profession in America. Draper Daniels was a leading light of the industry himself and had the good fortune of working with some of the leading names in advertising at a time when, to paraphrase words, they were 'a man in the office rather than a name on the door of the agency'. Raymond Rubicam, Harrison McCann, Leo Burnett, Marion Harper and other famous names come to life in these pages. He also tells, quite thrillingly, the story of the formation of great agencies like Leo Burnett and Foote, Cone and Belding. In today's world where jumped up accountants like Martin Sorrel or glorified IT managers like Maurice Levy lead advertising groups and jump to the analysts commands, it is refreshing to hark back to the days when truly great and talented advertising people ran the greatest business in the world.