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Beyond Greed and Fear

Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey and Synthesis Series)

By Hersh Shefrin

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Publish Date

April 18, 2007

Publisher

Oxford University Press, USA

Language

eng

Pages

368

Description:

"In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy."--BOOK JACKET. "According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed and Fear illuminates behavioral finance for today's investor. It will help practitioners to recognize - and avoid - bias and errors in their decisions, and to modify and improve their overall investment strategy."--BOOK JACKET.