An edition of The Real Pepsi Challenge (2007)
The real Pepsi challenge
the inspirational story of breaking the color barrier in American business
By Stephanie Capparell
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Publish Date
2007
Publisher
Wall Street Journal Books,Free Press
Language
eng
Pages
376
Description:
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.