Sole influence

Description:

"On city playgrounds and in high-school gymnasiums, the search goes on for the next Michael Jordan or Kobe Bryant - potential superstars who can bring millions in sales to the athletic shoe companies they endorse. Now an explosive and controversial expose at last reveals the ongoing exploitation of college, high-school, and even junior-high-school players by profit-minded sneaker companies."--BOOK JACKET. "Written by two of the most knowledgeable journalists in sports, SOLE INFLUENCE takes you into this battle for the hearts, minds, and feet of young athletes - at any price. Along the way, it shows how criminals, including drug dealers and sex offenders, have ended up on a shoe company's payroll. More frightening, this book reveals how corporate money funneled into amateur sports has created black-market professionalism among college and high-school athletes, with promises of fame and fortune that for most players will simply never come true."--BOOK JACKET.

subjects: Basketball,  Moral and ethical aspects of Basketball,  Social aspects of Basketball,  Economic aspects of Basketball,  Corporate sponsorship,  Sports, economic aspects,  Sports, social aspects,  Youth, conduct of life,  Youth, united states,  Sports, moral and ethical aspects,  Moral and ethical aspects,  Economic aspects,  Social aspects

Places: United States