Google Analytics 2.0

Description:

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

subjects: Computer Technology,  Computer programs,  Data processing,  Google Analytics,  Internet searching,  Internet users,  Nonfiction,  Statistical services,  Statistics,  Web usage mining,  Marketing,  Mail Order,  Direct,  E-Commerce,  Multilevel,  Telemarketing,  BUSINESS & ECONOMICS,  Internet Marketing,  Google