An edition of Strategy and Place (1999)
Strategy and Place
Managing Corporate Real Estate and Facilities for Competitive Advantage
By Martha A. O'mara
Publish Date
July 16, 1999
Publisher
Free Press
Language
eng
Pages
368
Description:
In Strategy and Place, real estate strategy expert Martha O'Mara presents a framework for making strategic decisions about how organizations should occupy space when they are no longer tied to a specific place by the physical tools of work. In this work, based on research at companies such as Digital Equipment Corporation, Pacific Bell, Lever Brothers, Merrill Lynch, and Fidelity Investments, O'Mara presents a much-needed guide for thinking strategically about corporate real estate and facilities management and how to implement the right strategic plan once it's been formulated.