An edition of The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law) (2002)
The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
By Huw Beverley-Smith
Publish Date
September 9, 2002
Publisher
Cambridge University Press
Language
eng
Pages
402
Description:
"Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories."--Pub. descr.
subjects: Personality (Law), Publicity (Law), Intellectual property