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Cover of Cognitive Interviewing

Cognitive interviewing

a tool for improving questionnaire design

By Gordon B. Willis

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Publish Date

2005

Publisher

Sage Publications

Language

eng

Pages

352

Description:

"Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences as well as practice fields such as medicine, business and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design."--Jacket.