An edition of A theory of consumer promotions (1983)
A theory of consumer promotions
managerial implications
By Leigh McAlister
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Publish Date
1983
Publisher
Massachusetts Institute of Technology
Language
eng
Pages
40
1-5 of 5 Editions
Theory of Consumer Promotions
Theory of Consumer PromotionsThe Model
Language: eng
Published In: 2023
Publisher: Creative Media Partners, LLC
Theory of Consumer Promotions
Theory of Consumer PromotionsThe Model
Language: eng
Published In: 2023
Publisher: Creative Media Partners, LLC
Theory of Consumer Promotions
Theory of Consumer PromotionsThe Model
Language: eng
Published In: 2018
Publisher: Creative Media Partners, LLC
A theory of consumer promotionsthe model
Language: eng
Pages: 42
Published In: 1983
Publisher: Massachusetts Institute of Technology
A theory of consumer promotionsmanagerial implications
Language: eng
Pages: 37
Published In: 1983
Publisher: Massachusetts Institute of Technology