Marketing Strategy (Fundraising)

Description:

Good guide to understanding the concept and practice of Social Marketing - as used by charities, social enterprises and other not for profits. Set text for postgraduate courses in charity marketing and fundraising. Pragmatic ideas and excellent case study materials set in in an accessable format.

subjects: fundraising,  charity,  social enterprise,  not for profit,  voluntary sector,  social marketing,  public benefit,  spectrum of philanthropy