An edition of (Re)inventing the brand (2001)
(Re)inventing the brand
can top brands survive the new market realities?
By Jean-Noël Kapferer,Jean-Noel Kapferer,Jean-Nowl Kapferer
0 (0 Ratings)
1 Want to read0 Currently reading0 Have read
1 Want to read0 Currently reading0 Have read
Publish Date
2001
Publisher
Kogan Page
Language
eng
Pages
229
1-2 of 2 Editions
Reinventing the Brand
Language: eng
Pages: 224
Published In: October 1, 2001
Publisher: Kogan Page
(Re)inventing the brandcan top brands survive the new market realities?
Language: eng
Pages: 234
Published In: 2001
Publisher: Kogan Page