Web design and marketing solutions for business websites

Description:

This a book written for web designers, web strategists, business owners and others who have responsibility to making a business website sing. It covers accessibility, content, handling a redesign, search engine optimization, how to handle different parts of a corporate site (about us, etc.) and off-site marketing like newsletters. It is not a technical book by any means; there are few code examples. It was written to be more strategic, more like a handbook for those making important decisions about a site.

subjects: business websites,  website strategy,  corporate websites,  accessibility,  content strategy,  Electronic commerce,  Internet advertisting,  Web sites,  Design,  Internet marketing,  Web sites, design