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Cover of Michael Engelmann

Michael Engelmann

Poster Collection 10 (Poster Collection)

By Anita Kühnel

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Publish Date

February 1, 2006

Publisher

Lars Müller Publishers

Language

ger

Pages

96

Description:

"Unadorned photography, definite colours, laconic texts set in functional type: these are the formal elements Michael Engelmann uses to produce a sign language that is dense, and yet seems nimble at the same time. Taking his lead from American advertising practice, he adopted a strictly conceptual working method in the 1950s, intending to drive any hint of unsophisticated adulation out of German advertising. Engelmann worked provocatively and showed a new way forward at a time when there was a sense of a fresh start and aesthetic reorientation between functionalism and pop."--BOOK JACKET