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Cover of Race, Rock, and Elvis (Music in American Life)

Race, Rock, and Elvis (Music in American Life)

By Michael T. Bertrand

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Publish Date

August 1, 2000

Publisher

University of Illinois Press

Language

eng

Pages

352

Description:

"In Race, Rock, and Elvis, Michael T. Bertrand contends that popular music, specifically Elvis Presley's brand of rock 'n' roll, helped revise racial attitudes after World War II. Observing that youthful fans of rhythm and blues, rock 'n' roll, and other black-inspired music seemed more inclined than their segregationist elders to ignore the color line, Bertrand links popular music with a more general relaxation, led by white youths, of the historical denigration of blacks in the South. The tradition of southern racism, successfully communicated to previous generations, failed for the first time when confronted with the demand for rock 'n' roll by a new, national, commercialized youth culture."--BOOK JACKET.