An edition of Key Account Management (1999)
Key Account Management
A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
By Peter Cheverton
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Publish Date
March 1, 2004
Publisher
Kogan Page
Language
eng
Pages
368
Description:
Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).