Using Lacuna Theory To Detect Cultural Differences In American And German Automotive Advertising (Kulturwissenschaftliche Werbeforschung)

An edition of Using Lacuna Theory To Detect Cultural Differences In American And German Automotive Advertising (Kulturwissenschaftliche Werbeforschung) (2002)

Using Lacuna Theory To Detect Cultural Differences In American And German Automotive Advertising (Kulturwissenschaftliche Werbeforschung)

By Erika Grodzki

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Publish Date

December 2002

Publisher

Peter Lang Pub Inc

Language

eng

Pages

185

Description:

subjects: Advertising, automobile industry and trade, Advertising, Automobiles