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Inarticulate longings

By Jennifer Scanlon

How to market a product for under $500

By Jeffrey Dobkin

1001 Advertising Tips

By Luc Dupont

The adman in the parlor

By Ellen Gruber Garvey

All-out for victory!

By John Bush Jones

The effects on advertising revenues of allowing advertising on BBC television

By Martin Cave

Alcohol advertising in magazines

By Susan Lynn Morley

UNcommon marketing techniques

By Jeffrey Dobkin

Selling culture

By Richard M. Ohmann

The Male Mystique

By Jacques Boyreau

Media selling

By Warner, Charles

Das Gebot der Trennung von Werbung und redaktionellem Text in periodischen Druckerzeugnissen unter Berücksichtigung der Klagebefugnis und Aktivlegitimation von Wettbewerbsverbänden nach [Paragraphen] 13 Absatz 2 Nummer 2 des Gesetzes gegen den unlauteren Wettbewerb

By Alexander Ruhrmann

SalonOvations' picture this--your image in print

By Victoria Wurdinger

Trycksaksreklamen i informationssystemet

By Karl Erik Gustafsson

Images of Family Life in Magazine Advertising

By Wilkes Brown,Bruce W. Brown,Suzanne K. Steinmetz

Magazine Advertising in Life During World War II

By Monica Brasted

The reader is not an idiot, he is your doctor

By Lou Sawaya

An information processing approach to context effects on recall and recognition of magazine advertisements

By Eric S. Zackula

Analyzing media interactions

By Julie A Edell

Advertising and selling through business publications

By Mabel Potter Hanford

Calculating the reach and frequency of TV schedules

By Lawrence Friedman

A measurement of advertising effectiveness

By Politz (Alfred) Research, Inc., New York.

The function of myths in reproductive advertisements directed at women

By Dawn M. Eden

Standardization or localization?

By Ya-Wen Hsiao