Explore Books on
business-to-business-marketing

1-24 of 28 Books

Cover of Business-to-Business Marketing by ross brennan,louise e canning,raymond mcdowell

Business-to-Business Marketing

By Ross Brennan,Louise E Canning,Raymond McDowell

Cover of Modern Competitive Strategy by gordon walker

Modern Competitive Strategy

By Gordon Walker

Cover of Business marketing by f. robert dwyer,john f tanner,john tanner

Business marketing

By F. Robert Dwyer,John F Tanner,John Tanner

Cover of Business market management by anderson, james c.,james c. anderson,james a. narus

Business market management

By Anderson, James C.,James C. Anderson,James A. Narus

Cover of Business-to-Business Marketing im Facility Management by christian harting

Business-to-Business Marketing im Facility Management

By Christian Harting

Cover of Wechselverhalten von industriellen Nachfragern by dorith mayer

Wechselverhalten von industriellen Nachfragern

By Dorith Mayer

Cover of Technischer Vertrieb by michael kleinaltenkamp

Technischer Vertrieb

By Michael Kleinaltenkamp

Cover of Praxisorientiertes Business-to-Business-Marketing by thomas werani,kurt gaubinger,harald kindermann

Praxisorientiertes Business-to-Business-Marketing

By Thomas Werani,Kurt Gaubinger,Harald Kindermann

Cover of Modern competitive strategy by gordon walker

Modern competitive strategy

By Gordon Walker

Cover of Positionierung von Business-to-Business-Marken by nadine bausback

Positionierung von Business-to-Business-Marken

By Nadine Bausback

Cover of Verhandlungen unter Unsicherheit auf Industriegütermärkten by christoph sandstede

Verhandlungen unter Unsicherheit auf Industriegütermärkten

By Christoph Sandstede

Cover of Lernen in Standardisierungsprozessen by andrea hellwig

Lernen in Standardisierungsprozessen

By Andrea Hellwig

Cover of Informationsmanagement auf elektronischen B2B-Marktplätzen by michaela schütt

Informationsmanagement auf elektronischen B2B-Marktplätzen

By Michaela Schütt

Cover of Marketing von Solutions by david woisetschläger

Marketing von Solutions

By David Woisetschläger

Cover of Business-to-business marketing by michael h. morris,leyland pitt,earl dwight, jr. honeycutt

Business-to-business marketing

By Michael H. Morris,Leyland Pitt,Earl Dwight, Jr. Honeycutt

Cover of B2B-Markenmanagement by waldemar a. pförtsch

B2B-Markenmanagement

By Waldemar A. Pförtsch

Cover of Industrial marketing by hill, richard m.

Industrial marketing

By Hill, Richard M.

Cover of Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lo sungsanbietern by sebastian bonnemeier

Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lo sungsanbietern

By Sebastian Bonnemeier

Cover of Marken- und Kommunikationsmanagement im B-to-B-Gescha ft by peter masciadri

Marken- und Kommunikationsmanagement im B-to-B-Gescha ft

By Peter Masciadri

Cover of Reputation Transfer to Enter New B-to-B Markets by christine falkenreck

Reputation Transfer to Enter New B-to-B Markets

By Christine Falkenreck

Cover of Face-to-Face-Kommunikation im Vertrieb von Industriegütern by andrea geile

Face-to-Face-Kommunikation im Vertrieb von Industriegütern

By Andrea Geile

Cover of Das Management aktiver Kundenintegration in der Frühphase des Innovationsprozesses by christoph h. wecht

Das Management aktiver Kundenintegration in der Frühphase des Innovationsprozesses

By Christoph H. Wecht

Cover of Markt- und Produktmanagement by michael kleinaltenkamp,w. engelhardt,s. fließ,b. günter,m. kleinaltenkamp

Markt- und Produktmanagement

By Michael Kleinaltenkamp,W. Engelhardt,S. Fließ,B. Günter,M. Kleinaltenkamp

Cover of Strategisches Business-to-Business-Marketing by michael kleinaltenkamp,wulff plinke

Strategisches Business-to-Business-Marketing

By Michael Kleinaltenkamp,Wulff Plinke