An edition of Positionierung von Business-to-Business-Marken (2007)
Positionierung von Business-to-Business-Marken
Konzeption und empirische Analyse zur Rolle von Rationalita t und Emotionalita t
By Nadine Bausback
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Publish Date
2007
Publisher
Dt. Univ.-Verl.
Language
ger
Pages
368